The Napoli Boat Show will be held from March 18 – March 22, 2026 at Marina di Stabia. The first edition of this boutique boat show, serving Central and Southern Italy is a direct response to requests from shipyards for an organised, business-oriented exhibition, enabling quick transitions from interest to negotiation.
The show is built around a ready-to-sea format that defines its identity. All boats are displayed in the water and prepared for sea trials, which are organised by appointment and managed directly by the exhibiting shipyards. This approach allows for better planning of outings, efficient use of time, and a realistic evaluation of each yacht in real operating conditions.
A key element of the Napoli Boat Show is its focus on audience quality rather than large numbers. Targeted communication, ticketed access, and a clear market positioning are designed to attract owners, dealers, and prospects with real decision-making power. Less uncontrolled traffic on the docks means more time for dialogue, negotiations, and the development of long-term commercial relationships.
The choice of Marina di Stabia is central to this vision. The venue offers a complete technical infrastructure, including a private marina, shipyard services, travel lift, and berths suitable for different types of vessels, from production yachts to superyachts. This logistical efficiency simplifies setup and operations, reducing unexpected issues and allowing exhibitors to focus fully on business.
Hospitality follows high standards inspired by the world of hotellerie. The Yacht Club, lounges, and reserved areas provide an ideal setting for B2C meetings, product presentations, and networking, even beyond public opening hours, in a comfortable and well-managed environment.
Set in the Gulf of Naples, with the coastline and islands as a natural backdrop, each sea trial becomes an immersive demonstration. The proximity to destinations such as Pompeii, Sorrento, and Capri also allows exhibitors to create informal moments with clients and partners. The Napoli Boat Show thus becomes not only a place to present boats, but a platform to communicate a lifestyle closely connected to the sea and its territory.
https://www.dailynautica.com/eventi-e-fiere/napoli-boat-show-marina-di-stabia-2026/183587/
